Friday, January 15, 2016

Shoot Like a Girl Generates Revenue for Shooting Sports Industry





Results Show Over 13 Million Dollars to the Shooting Sports Industry

Athens, AL – January 14, 2016 – Shoot Like A Girl (SLG2), Inc., is an industry leader in growing the number of women in shooting sports and empowering them with confidence they can shoot. Survey results from their innovative Test Shots and Test Flights programs were announced today revealing an estimated $13.4 million was generated for the shooting sports industry in 2015. During the past year, Shoot Like A Girl traveled more than 14,000 miles with their 52’ mobile trailer range to 14 different venues, and provided nearly 2,700 women with an opportunity to shoot a pistol, rifle and bow in a safe, controlled women friendly environment. 

The data showed 69% of the women who shot in the trailer committed to buying firearms; 65% of those women were new or infrequent shooters. Their investment in the shooting sports resulted in a revenue increase of more than $4 million for the firearms industry. The archery industry impact was just under $3.7 million, with 42% of the archery enthusiasts committed to buying a bow, 85% were new or infrequent archery participants. There are opportunities for the industry to leverage the fact 31% of the ladies who experienced the Test Shots and Test Flight programs want to hunt, but don’t and 26% are current hunters; equating to nearly $5 million in potential revenue for the hunting industry. The revenue is multiplied by the influence women will have over generations of shooters.

Founder and President of SLG2 Karen Butler said, “The survey results from the Test Shots and Test Flights keep repeating themselves. Whether we’re on the east coast, mid-west or the south, once ladies experience that moment of shooting with us, women commit to participating in the shooting sports.” Butler added, “While the financial gains for the industry are overwhelmingly significant, the real treasure to all of us at Shoot Like A Girl is the reward to provide women with an activity they can enjoy with their families for a lifetime.” 

About Shoot Like A Girl:

Shoot Like A Girl (SLG2, Inc.) is a company dedicated to growing the number of women in shooting sports by empowering them to participate with confidence. Instructors introduce women to multi-disciplined shooting experiences in their revolutionary 52’ mobile trailer range, where women participate in a program called Test Shots and Test Flights. Ladies shoot a 9mm pistol, .223 rifle and/or compound bows in a safe, controlled environment in a short amount of time with qualified women instructors. Shoot Like A Girl’s Corporate Partners are: Rocky Mountain Elk Foundation, 3M Peltor, Hunter Safety System, Bear Archery, Beretta, BowTech, Cabela’s, Charter Arms, Colt, Danner, Federal Premium Ammunition, Game Plan Gear, GLOCK, Inc, Hogue, Hoyt, Leupold, Neet Archery Products, Mathews Inc, Mossy Oak, Nikon, Rock River Arms, Ruger, ScentBlocker, Smith and Wesson, S & S Outdoors, Taurus, ThermaCell, Trijicon, TRUGLO, PSE, Women’s Outdoor News, Upper Canyon Outfitters, and ASA. To learn more about SLG2, visit Shoot Like A Girl online, or visit at Facebook and Twitter.

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