There has been fantastic press for Procter and Gamble’s
“Like A Girl” video. I personally love
it, because it echoes the sentiment behind Shoot Like A Girl. Doing anything
“like a girl” is to be strong, confident and powerful.
The foundation for the name Shoot Like A Girl began in 2002
when my friend, Anne Gueist, and I shot in an archery league together. Anne was
a much better shot than I was, and I felt inspired to shoot like her. Her
husband, who was also my coach, called us in the most lovingly way, “The
Girlies.” Both Anne and I accepted this moniker,
partly because it was cute, and mostly because we were a good team. We were
proud to represent girls at this 95% male league. This term led to me buying T-shirts for us
that read, “I Shoot Like a Girl”… and so the name was conceptualized.
When the company was incorporated in 2008, as SLG2, Inc.,
and Doing Business As: Shoot Like A Girl, it was official. Of course, SLG stood for Shoot Like A Girl,
and the number two, represents the power of two – archery and firearms. Of
course, it also shows support for the 2nd Amendment.
Brands normally have an identity associated with a company’s
mission. Shoot Like A Girl’s mission is to “empower women to participate in
shooting sports with confidence”; over the years it has progressed to “grow the
number of women who participate in shooting sports by empowering them with
confidence.” Our name embodies that mission.
I often tell people that our brand doesn’t say, “Look at me,
Look at me … I’m a girl!”; it confidently states, “That’s right, I’m a girl.”
It is a powerful statement that says women can do anything we set our minds to
do. We have asked for equality, and what we have is equal opportunity. Now, it
is up to us to take advantage of that opportunity and do anything – “like a girl”.
Karen Butler
President/Founder
Shoot Like A Girl
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